In November 2019 legendary French football club Paris Saint-Germain announced its official partnership with Italy’s Replay Denim, once again reinforcing their position as the kings of collaboration. For the next four seasons, Replay will act as the club’s “Official Denim Partner,” a deal that is reportedly worth €1.5 million EUR (approximately $1.65 million USD).

The new partnership will not only mean the PSG squad will be dressed in Replay jeans, but will also see both Replay and PSG working together to develop and produce exclusive premium capsule collections, including one capsule set to release this June. The workwear-inspired collaborative collection is comprised of 11 items, which all encompass Replay’s premium branding and PSG’s sophisticated style, and feature a pared-back version of the club’s crest alongside Replay branding. Included in the range are two pairs of jeans — one in stretch denim, and the other part of Replay’s Hyperflex Bio line, made with biological cotton and recycled polyester and both available in three washes — three indigo shirts, three denim jackets and one boxy denim trench coat in a smoky blue hue.

To celebrate the inaugural Replay x Paris Saint-Germain collection reveal, a special launch event was hosted at PSG’s famed Parc des Princes stadium earlier this month. Amongst the crowd of guests included models and famous faces such as Joan Small, Lorena Rae, Shanina Shaik, Baptiste Giabiconi, and Chiara Biasi. But of course the man of the hour was Brazilian superstar and PSG striker Neymar Jr., who has been acting as Replay brand ambassador since he was crowned the title in 2015. HYPEBEAST France was also in attendance and was able to get a quick chat in with the 27-year-old Paris Saint-Germain striker as he relaxed at the So/Bar lounge. There he opened up about his role as Replay ambassador, his favorite fashion moments in the world of football, and his growing appreciation of stylish footballers.

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