Tech mogul Andy Byron has been catapulted into the spotlight for all the wrong reasons, following a cringe-worthy “kiss cam” incident involving Coldplay’s Chris Martin.

Byron, the CEO of the successful software firm Astronomer, was caught on camera in an intimate embrace with a colleague during a Coldplay gig in Boston, Massachusetts.

The shocking scene unfolded on Wednesday evening when the cameras panned to Byron – who is said to be married – and his associate Kristin Cabot, entwined in each other’s arms.

Chris Martin playfully commented: “Oh look at these two,” as the audience erupted in cheers. However, Byron and Cabot were less amused.

A TikTok video captured them frantically covering their faces once they realised they were being broadcast to thousands of concertgoers, reports the Express.